THE MARLBORO MAN, with his Stetson hat and cowboy boots, gave a face to millions of cigarette smokers worldwide as he exuded virility and masculinity, traits stereotypically associated with smoking.
The advertisement remains, but its stars are long gone. Wayne McLaren, the Marlboro Man in the promotional photographs first published in 1976, died of lung cancer on July 22, 1992. The other Marlboro Man in the advertisement, David McLean, suffered severe emphysema and died of lung malignancy in 1995.
So, what is the truth about smoking?
To find out why, click here.